21 February 2025 11:00 to 13:00 | Concert Seminar | Birgit Rausing Hall at Skissernas Museum, Finngatan 2, Lund, Sweden
A unique concert seminar on classical concert design innovation, through artificial intelligence and immersive media.
In response to modern society’s growing demand for inclusivity and broader cultural participation, this event critically and creatively explores how new media technologies can foster innovative pathways for audience engagement in live arts, reimagining opera and chamber music beyond their traditionally elitist roots. Through immersive and curated design, the event aims to promote the synergistic development of collective creativity and human-AI craft for future creative industries.
Event Programme
11.00 – 11.15 Coffee and cake (fika)
11.15 – 12.00 Welcome + violin-piano duo concert (performed by Alexandra Huang-Kokina and Paul Docherty)
12.00 – 12.03 Daniel Hjorth introduces Roberto Verganti and the panel
12.03 – 12.15 Perspectives from Roberto Verganti
12.15 – 12.45 Panel discussion moderated by Alexandra Huang-kokina
12.45 – 13.00: Q&A with the audience
Speakers and Performers
Prof. Roberto Verganti, Stockholm School of Economics & Harvard Business School
Prof. Daniel Hjorth, Lund University School of Economics and Management & Copenhagen Business School
Dr Alexandra Huang-Kokina, Lund University School of Economics and Management & the University of Edinburgh
Paul Docherty, Performer
About the event organiser
The Centre for Aesthetics and Business Creativity (ABC) is a centre that loves its periphery-pulling forces. It wants to extend the research-basis for understanding and practicing organizational creativity in pursuit of values that enhance our quality of life, as citizens and consumers.
ABC aims to push the boundaries by engaging across diverse disciplines, such as art history, performance research, literary composition and cultural studies. By becoming a dynamic hub that blends ethics, aesthethics and business creativity, it will continue to inspire new ways of thinking and doing.
Dr Alexandra Huang-Kokina 
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